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About Dee Choto

Dee Choto is an Author, Property Investor, Gallup Certified Strengths coach, and a Three Principles and Transformational Coach. She provides 1:1 and group coaching and training, virtually or in person through her retreats. Join her in beautiful Dorset and experience yoga, mindfulness, and access to sandy beaches and sea.

Dee holds an MBA, an MA (DipSW) in Social Work, and a BA (Hons) in Business Studies: International Business and Economics. She has worked with children, individuals, and families who have experienced trauma and is passionate about transformational coaching and mentoring people.

She uses the Three Principles approach which were first uncovered by a Scottish welder, Sydney Banks, in 1973. They are the three key interacting factors which form people’s psychological experience, and are essential to Dee’s coaching approach.

These three principles are the Universal Mind, Thought, and Consciousness.

  • Mind—the energy and intelligence of all life, whether with form or formless. The Universal Mind, the impersonal mind, or “wisdom,” is constant and unchangeable.
  • Consciousness is the gift of awareness.
  • The power of Thought is not self-created. What you think is what you become!

Dee is also an NLP Master and Mindfulness practitioner and facilitator. She is passionate about inspiring individuals to continue to learn and self-develop.

She has provided complex independent Social Work consultant work in various local authorities in the United Kingdom and the Channel Islands, often supporting change management and crisis resolution.

She is committed to building confidential 1:1 or group coaching and business relationships. Believing each person or business leader is precious, her unique strengths and talents will enable you to reach your maximum potential. She will provide tools and techniques that will facilitate balance and abundance in your lifestyle, finances, health, relationships, and spirituality.

Mindset is key in how you achieve your desired goals. Dee is passionate about motivating and inspiring individuals, and believes in supporting creativity and personal transformation.

Do you want to be more confident? Motivated? she helps individuals set desired goals in wellness, well-being, spirituality, relationships, and wealth. She strives for excellence and achieving focused milestones and established goals.

Today’s business landscape is both disruptive and competitive. If you are seeking to reach your maximum potential, Dee can guide you to excel in all facets of your personal life and your business or work life. Building property portfolios or seeking clarity in your career development journey? Help is at hand.

With a no-limits approach, you can be supported to excel and reach your maximum potential.


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